Happened to venture into a Reliance Fresh outlet. Must say, there was nothing fresh or refreshing about the store. Most of the fruits & vegetables had wilted and wrinkled. Fresh? Not even remotely.
I took the name of the store to signify fresh natural produce. No synthetic stuff. No packaged stuff even. But some things, fresh fruit extracts say, need to be packaged. But there was enough synthetic stuff and packaged stuff to bring me down to reality.

Reliance Fresh is Unreliably Stale!