Thursday, October 04, 2012

Kingfisher airlines goes Gangnam to attract fliers

In a bid to attract more passengers, troubled airline Kingfisher has started to use Gangnam Style as inspiration. Passengers on Kingfisher flights yesterday were treated to a Gangnam Style standard procedure briefing, with cabin crew using dance moves from the hit K-Pop video to explain safety procedure - wearing a seat belt, oxygen masks, and location of emergency exits.

Some of the passengers were pleasantly surprised by the novel way of doing a mundane procedure. However some passengers felt that safety procedure must be done with a straight face.

In addition to using Gangnam in its safety briefing, the airline has also launched a brand new advertising campaign using the same theme.