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He said "It is general practice to add the word 'Gate' to any major scam or scandal. The PMO knew that the illegal coal allocation scam would sooner or later come out in the open and be dubbed Coal-gate. The word sounds very similar to our leading brand of toothpaste, and the name of the company itself. The coal scam is a willful infringement of our trademark."
Mr Ghate also added that the negative connotation of the word has impacted the positive image of the brand and resulting in loss of customer goodwill - the damages of which cannot be measured, especially after being named as one of the most admired companies in India by Fortune magazine. A case of defamation has also been slapped on the central government.
-Agency Sources
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