"The government has observed that the number of western brands in India has increased manifold. Earlier, it was just the odd brand here and there, but now the western brands are everywhere, like the Parthenium. We see all these new housing construction projects named after cities or localities or landmarks in the west. Even gated communities are a western concept. We also see advertisements featuring white people instead of Indian models. At the very least, the urban population has to be replaced", said the source.
Further details are awaited.